First of all, what is a pitch deck? A pitch deck is simply a slide show that you use during a presentation to give potential investors an overview of your business. It should be no more than 20 slides, and it should tell the story of your company in a way that is clear, concise, and persuasive. So how do you write a perfect pitch deck? Below are 5 top tips with an example of one of the most successful pitch-decks ever!

 

1. Know Your Audience

This might seem like a no-brainer, but it’s important to remember that not all investors are created equal. Before you start writing your pitch deck, take some time to research the potential investors you’ll be pitching to and tailor your arguments accordingly. Here are some examples of things to consider for your pitch deck when researching your potential investors…

• Are they early-stage investors who are more likely to take risks on unproven companies?
• Are they later-stage investors who usually only put money into companies that have already established themselves?
• What companies have they previously invested into, and are they similar to yours?
• Are they active or passive investors?

Knowing the answer to these questions will help you choose which aspects of your business to highlight in your pitch deck.

 

2. Keep it Short and Sweet

Remember, you’re not writing a novel here—you’re creating a pitch deck. That means every element, from the font size to the number of slides, should be carefully considered with the goal of keeping things as concise as possible. No one wants to sit through a two-hour presentation, so don’t try to cram too much information into your deck. Just hit the highlights and let the investor ask follow-up questions if they’re interested in learning more. Below is an example of the pitch-deck that Facebook used in 2004.

 

3. Start with the Problem

Before you can get potential investors interested in your solution, you need to make them aware of the problem your business is trying to solve. Why does this problem exist? How big is it? And how does it affect your target market? Answering these questions in your pitch deck will help grab investors’ attention and get them invested in finding a solution along with you.

 

4. Introduce your Team

Investors want to know that they’re putting their money into capable hands, so it’s important to introduce your team in your pitch deck and highlight their relevant experience and accomplishments. If you don’t have much experience yourself, that’s okay—just make sure the rest of your team does. In addition to listing each team member’s name and title, consider including a photo (if available) and a brief description of their background and qualifications.

 

5. Don’t Forget about Market Analysis!

Once you’ve introduced your team and explained the problem you’re solving, it’s time to talk about the market for your product or service. How big is it? Who are your main competitors? And what sets your business apart from them? Answering these questions in your pitch will help give investors confidence that there’s actually a demand for what you’re selling—and that you have what it takes to succeed in such a competitive landscape.

 

Key Takeaways

A well-crafted pitch deck can be the difference between getting funding for your business and going home empty-handed—so it’s worth taking the time to do it right . By following the tips outlined above, you’ll be well on your way to writing a pitch deck that is sure to impress potential investors . Good luck!